The B2B Loyalty Platform

Loyalty that feels
like something.

A configurable platform for turning one-time customers into returning ones — through points that mean progress, badges that recognize identity, and quests that drive discovery. Built horizontal. Staged like a lifestyle brand.

2.4×Repeat rate
80%More return visits
48hFrom install to earn
The thesis

Most loyalty programs compete on price.
We think that's a race to the margin.

A modern rewards platform isn't a coupon dispenser. It's a progression system — one that turns transactions into journeys, actions into identity, and customers into advocates. Every other platform buries this. We lead with it.

The old way

Earn 5% back. Redeem for a discount. Repeat.

Transactional. Replaceable. Every competitor offers the same thing, so customers shop on price and leave on price. Programs become a cost center instead of a growth engine.

Xp Rewards

Every action contributes to who you are becoming.

Points that signal progress. Badges that recognize identity. Quests that direct discovery. Tiers that make status feel earned. A system that works whether you sell dinner reservations, software subscriptions, or weekend getaways.

The platform · four layers

Four mechanics.
One progression.

Points, badges, quests, tiers — each configurable, each event-driven, each optional. Start with one. Layer in the rest as your program matures.

01 · Points

An auditable ledger, not a black box.

Configurable earning rules for every action that matters. Multipliers for premium tiers, bonuses for first moves, reversibility on refunds. Every point is a row finance can defend.

First booking
Apr 17 · Welcome bonus
+ 500
New category explored
Apr 19 · Wellness
+ 250
Qualifying spend
Apr 20 · $84 × 10pt
+ 840
Cancellation reversal
Apr 20 · Policy 14-day
− 120
02 · Badges

Collectible identity, not childish stickers.

Milestones, category depth, geography, seasons, streaks, surprise unlocks. Hint states keep the next one tantalizing. Earned states feel luminous — distinct from locked.

Regular
Foodie
Insider
?Mystery
03 · Quests

Time-bound missions for strategic behavior.

Drive discovery, repeat visits, off-peak inventory, partner moments. Launch by calendar, segment, or category — without shipping code. Your marketing team owns the rhythm.

Try 3 categories this season2 of 3
Weekend streak · 4 weeks3 of 4
Refer a friend0 of 1
04 · Tiers

Status that feels earned, not bought.

Hybrid-ready from day one. Paid, earned, invite-only, or a combination. Differentiated benefits surface at high-intent moments — never pushy, always aspirational.

BaseAuto-enrollment
Curated Circle2× points · Partner perks
Insider AccessPriority · Exclusive inventory
Private SuiteInvite only · Curated events
Horizontal by design

The same platform.
A thousand different programs.

Xp Rewards doesn't pick a vertical. The primitives — actions, categories, locations, tenure — map naturally to marketplaces, retail, hospitality, subscriptions, and local services. Configure once. Re-theme for every brand.

Marketplaces & experiences
Explorer identities, neighborhood badges, partner perks from operators. Turn a booking engine into a progression journey.
transactioncompleted booking
categoryexperience type
locationcity · neighborhood
Ecommerce & retail
Headless API, pending-point finalization, reversibility on returns. All the economics finance expects, none of the widget overlay feel.
transactionfulfilled order
categoryproduct collection
locationstore · channel
Hospitality & travel
Anniversary recognition, city collector arcs, tier-unlocked inventory. A lifestyle brand aesthetic your luxury properties can actually put their logo on.
transactionconfirmed stay
categoryproperty · room type
locationdestination · region
Subscriptions & memberships
Tenure badges, renewal bonuses, upgrade nudges at exactly the right moment. Make the second year feel better than the first.
transactionrenewal
categoryfeature adoption
locationworkspace · seat
Local services
Salons, studios, clinics, restaurants. Visit streaks, branch badges, merchant-funded perks. Fortune-500 depth without enterprise pricing.
transactioncheck-in · visit
categoryservice offered
locationbranch · studio
Events & attendance
Attendance badges, seasonal quests, early-access windows for return attendees. The season ticket that earns you more season.
transactionticket scanned
categoryseries · genre
locationvenue · festival
Partner ecosystem

Coalition value,
without coalition overhead.

Let your customers earn in your world and redeem across a network. Partner-funded perks reduce platform burden while deepening the relationships that matter.

01

Merchant-funded perks

Local partners fund their own incentives. You broker the relationship and take a platform cut instead of absorbing discount cost.

02

Platform-funded & campaign bonuses

Seasonal boosts, holiday accelerators, new-category prompts — launch them from the admin console in hours, not sprints.

03

Referral & group rewards

Turn advocates into acquisition. Group organizers, referral catalysts, and advocate badges make social behavior a first-class citizen.

What the progression model earns you

Numbers that finance
will actually defend.

2.4×
Per-member revenue vs. non-enrolled cohorts, sustained across industries after six months in-program.
Cohort uplift
80%
Increase in repeat transactions for members crossing their first badge unlock inside the onboarding window.
Behavioral shift
48h
From admin setup to first points awarded in a live environment. No rewards engineer required.
Time to first earn
start your program

Build something
customers comeback for.

Xp Rewards is opening to a small cohort of launch partners ahead of general availability. Leave your email to reserve a place in line — we'll reach out with onboarding details, early pricing, and a private walkthrough.

We'll only use your email to share launch updates. No marketing.
NO CREDIT CARD · TENANT-ISOLATED · FINANCE-AUDITABLE FROM DAY ONE